This piece originally appeared  as a free article in the Early July edition of The Measurement Advisor.

(Please note: some of these articles require a paid subscription to read. If you aren’t a paid subscriber to The Measurement Advisor, then click here to explore your options.)

Here’s some quality summer reading for you: The 10 most popular Measurement Advisor articles over the past year:

#10.

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The Measurement Industry’s Evil Empire?

#9.

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Internal Communications and Managing Millennials:
Research from IPRRC on What Works

#8.

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Why Most Benchmarks Are Bulls**t, and 3 Rules to Make Them Better

#7.

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The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit

#6.

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How To Develop Your Own Social Media Engagement Index

#5.

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Forget Facebook, Use Instagram
— and Other Shocking Advice from IPRRC 2015 Social Media Papers

#4.

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Katie Paine’s PR Measurement Vendor Selection Chart:
9 Typical Problems & the Vendors to Solve Them

#3.

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Katie Paine’s 2015 PR Measurement Industry Predictions

#2.

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How to Write a Fabulous Media Measurement Report in 4 Hours or Less

 

#1.

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The No. 1 Reason Why PR Gets No Respect: Stupid Metrics 

Did any of your favorite articles not make the list? If not, share them below, we’d love to hear from you!

 

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