This piece originally appeared  as a free article in the Early July edition of The Measurement Advisor.

(Please note: some of these articles require a paid subscription to read. If you aren’t a paid subscriber to The Measurement Advisor, then click here to explore your options.)

Here’s some quality summer reading for you: The 10 most popular Measurement Advisor articles over the past year:


The Measurement Industry’s Evil Empire?


internal communication

Internal Communications and Managing Millennials:
Research from IPRRC on What Works



Why Most Benchmarks Are Bulls**t, and 3 Rules to Make Them Better


red letter H

The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit


diagram of social media in front of man with tablet

How To Develop Your Own Social Media Engagement Index



Forget Facebook, Use Instagram
— and Other Shocking Advice from IPRRC 2015 Social Media Papers


man looks at several doors

Katie Paine’s PR Measurement Vendor Selection Chart:
9 Typical Problems & the Vendors to Solve Them



Katie Paine’s 2015 PR Measurement Industry Predictions


diagram of brain with measurement areas

How to Write a Fabulous Media Measurement Report in 4 Hours or Less




The No. 1 Reason Why PR Gets No Respect: Stupid Metrics 

Did any of your favorite articles not make the list? If not, share them below, we’d love to hear from you!


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