What You Missed at the 2016 Measurement Summit

[vc_row][vc_column][vc_column_text]As you may recall, last year was my first time attending the Measurement Summit (you can read my thoughts about it here). This year was not only my second Measurement Summit, but because Paine Publishing hosted the event, I was knee-deep in the bulk of the planning. Here I am standing proudly among the tables on Wednesday (right before people started showing up for the welcoming reception):

Less than 24 hours later, this it what the room looked like:

As you can imagine, during this year’s Summit I noticed a lot of similarities and differences. To help illustrate this point, I created the following Venn diagram (click on it for a larger view):

Like I mentioned above, this year (and last year) we had incredible speakers. Here’s a little slideshow I put together so that you, too, can benefit from their wisdom:

Want more? You’re in luck! Although you may have missed their in-person presentations, I can offer you copies of the presenters’ slide decks:

Day 1: The Measurement Summit | Thursday, October 13th

• Mark Whitney’s presentation: “How Research Guides Business Decisions in Healthcare”
• Michael Ziviani’s presentation: “Understanding Value: International Perspective”
• Matthew O’Hern (slide deck currently unavailable)
• Mark Stouse’s presentation: “Computing the Business Value of Marketing & Communications”
• Cindy Villafranca’s presentation: “The Role of Data, Dashboards, Technology, Data Visualization & Predictive Analytics”
• Steve Cox & Jennifer Williamson’s presentation: “Public Relations 3.0, Sodexo in North America 2017”
• Deanna Centurion (slide deck currently unavailable)
• Sean Monogue’s presentation: “Public Affairs Measurement and Analysis: Developing Insights & Driving Decisions”
• Mary Miller’s presentation: “The Future of Internal Communications Measurement”
• Sean Williams’ presentation: “Emerging Standards for Measuring Internal Communications”

Day 2: The Conclave meeting | Friday, October 14th

• Michael Wolfe’s presentation: “Advances in Social Media Measurement and the ROI of the Customer-Brand Experience”
• Katie Paine’s presentation: “Validity Test Results for Opinion and Advocacy Standards”
• Ron Pinelli’s presentation: “MRC Social Media Measurement Guidelines”

Once more thing: don’t forget to check out the pictures that were snapped. You can view them on our Facebook page (or just click here).[/vc_column_text][/vc_column][/vc_row]

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