The DMO’s Ticket to Barcelona Principles Compliance
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″][/vc_column][/vc_row][vc_row][vc_column width=”1/3″ el_position=”first”][mk_image src=”https://painepublishing.com/wp-content/uploads/2013/09/iStock_000027337017XSmall.jpg” image_width=”397″ image_height=”302″ lightbox=”false” frame_style=”border_shadow” target=”_self” title=”Perfect for DMOs” caption_location=”inside-image” align=”center” width=”1/1″ el_position=”first last” crop=”true” margin_bottom=”10″][/vc_column][vc_column width=”2/3″][mk_content_box icon=”moon-cart-add” heading=”$47.95″ width=”1/1″ el_position=”last”][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”10″ width=”1/1″ el_position=”first last”]Measuring the effectiveness of your travel & tourism organization’s PR and social media programs is now a whole lot easier (and more accurate). Are you on board?The journey starts with a simple step: downloading your copy of The DMO’s Ticket to Barcelona Principles Compliance. This tutorial is specifically designed to provide travel and tourism marketing professionals with tools, tip, and best practices for measuring their marketing communications. This package, as all Paine Publishing packages, is written by measurement guru Katie Paine.
It includes 4 separate downloadable PDF publications:[/vc_column_text][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″ width=”1/1″ el_position=”first last”]
Your Ticket to Success:
Measure What Matters in Travel & Tourism in Six Easy Steps
Includes: Katie Paine’s famous 6 Steps of Measurement, adapted to the travel & tourism industry.[/vc_column_text][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″ width=”1/1″ el_position=”first last”]
Measuring Travel & Tourism PR:
3 Real Life Case Studies
Includes: New Hampshire Grand’s calculations of the value of its efforts, putting a value on the state Presidential primary, and how to value a visit from the President — all without using AVE.[/vc_column_text][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″ width=”1/1″ el_position=”first last”]
How to Leave AVEs Behind:
4 Ways to Calculate the Value of a Travel or Tourism Event Without Using AVE or EMV
Includes: Using increase in awareness, increase in engagement with website, using an influence quality score, and ROI calculations.
[/vc_column_text][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″ width=”1/1″ el_position=”first last”]
Travel & Tourism Measurement Checklist and Flowchart
Includes: A step-by-step guide, beginning with defining objectives and ending with analyzing and reporting results.[/vc_column_text][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”10″ width=”1/1″ el_position=”first last”]
