Your leadership team is asking hard questions. Are our campaigns working? Is comms moving the needle on business goals? Are we getting ROI on this?
You need more than a gut feeling — you need data. That’s exactly what Measurement Base Camp delivers.
In just 8 weeks, you’ll know how to:
- Calculate your impact on your organization’s priorities
- Measure how much your audience trust you
- Integrate the results of all your communications efforts into a single dashboard
- Prove the link between media outreach and audience action
Frequently Asked Questions:
What will I learn?
The course is devoted entirely to ensuring that attendees leave knowing everything they need to know to effectively measure, evaluate and report on their communications results. Attendees will learn how to:
Who should attend?
Anyone engaged in the practice of Public Relations, Public Affairs, Crisis Measurement, Data Analysis, Events, Owned and Earned Social/Digital Media and Internal/Employees Communications.
We tailor each course around the needs of the attendees so whether you work for a government agency, a local non-profit, or a major aerospace company, all your measurement questions will be answered.
Where will it be held?
Each Measurement Base Camp class will take place online via Zoom.
When and what time?
Classes run from January 5th-February 23rd. All classes start at Noon EDT. Classes are 90 minutes and attendees will have lifetime access to a recording of the call to access at their leisure if they miss a session.
How much?
Early Bird Rate – $375
Regular Rate (After December 15, 2026) — $475
What will I learn?
| Date | Topic |
|---|---|
| Tuesday Jan 5 | Overview of Measurement Best Practices in 2027 |
| Tuesday Jan 12 | Using AI and SEO as a PR Metric |
| Tuesday Jan 19 | Using GA4 to Prove Value |
| Tuesday Jan 26 | Finding insight with Media Content Analysis and Pivot Tables |
| Tuesday Feb 2 | How to Create the Perfect Internal Communications Measurement System Program |
| Tuesday Feb 9 | How to Design a Great Survey to Get the Answers You Need |
| Tuesday Feb 16 | How to Measure the "Unmeasurable" Crisis, Trust, Empathy and Authenticity |
| Tuesday Feb 23 | Finding Insight in your Data and Creating your Integrated Dashboard |
Who are the instructors?
Katie Delahaye Paine, CEO, Paine Publishing
With 35 years of measurement experience, Paine has mastered innumerable aspects of evaluation. She has been helping organizations define success and design measurement programs for their PR, Social Media and Communications programs for more nearly 30 years. She has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field. She has founded two measurement companies, KDPaine & Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, “Measuring the Networked Nonprofit, Using Data to Change the World,” is the 2013 winner of the Terry McAdam Book Award.
Greg Jarboe, Co-Founder and President of SEO-PR
Greg Jarboe is president of SEO-PR, which he co-founded in 2003 with Jamie O’Donnell. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin.com, Get City Dealz, MarketingSherpa, Parents.com, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is the author of YouTube and Video Marketing and a contributor to four other books. He’s also one of the 25 successful gurus profiled in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,500 posts for a number of online publications, including: ClickZ, Search Engine Journal, Search Engine Watch, and Tubular Insights. He’s also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he’s a Senior Fellow at The Society for New Communications Research. Katie Paine has called him a Measurement Maven. Since 2003, Jarboe has spoken at more than 75 industry conferences, including the first PR Measurement Summit. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award.
What do Attendees Say About Measurement Camp?
“This was one of the best PR educational series I have attended in a long time. Thank you for a great course and showing the logic behind the measuring tools.”
“I learn things that were easy to implement in my day-to-day job. The session instantly elevated my measurement process.”
“I had to miss the class last week but downloaded the recording and related information. After reviewing it all I want to share the session was TERRIFIC in my view. I learned so much and am remain very grateful to be able to attend this class.”
“Very informational and practical. Wish that I took this class about 10 years ago.”
“Measurement Base Camp was fantastic. I learned so much. The tough part now is finding time to explore the tools and apply all of this new knowledge about pivot tables and SEO and Data Studio, but I already have ideas for how each tool can be used to help my work and my students.”
“Those Measurement Base Camp sessions are truly stimulating!”
“Just want to let you know that was the best bootcamp that I ever participated in, I came out of it with a lot of information that I feel I can use.”
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