Vital Signs – A Practical Guide to Measuring the Impact of Healthcare Communications
Everything you need to know about proving the value of healthcare, pharma, provider and public health communications.
Measurement 101 Course-in-a-Box – 2026 Edition
The Measurement 101 Course-in-a-Box contains everything you need to transform from being a measurement neophyte into a Measurement Maven! If you’re a professor, you can assign our Measurement 101 Course-in-a-Box and rest assured...
Public Voice, Proven Impact: A Practical Guide to Measuring Success for Government Communicators, PIOs and Public Affairs Officers
Everything you need to know about proving the value of Government Communications, Public Affairs and Advocacy
The Complete Guide to Measuring Internal Communications in 2026
Everything you need to know about measuring Internal Communications in 2026.
Measurement Education Flowchart
Have you ever struggled with how to start or continue your PR and social media measurement education? Relax, now you can use our new measurement education flowchart to guide you!...
50 Shades of PR ROI
After more than three decades of measuring public relations, social media, and communications, Katie Delahaye Paine has answered the question "What's this stuff worth?" more times than she can count....
Communications Measurement Handbook for Higher Education
Whether you're under pressure to cut budgets, or just trying to navigate the new normal, every marketing and communications executive at a college, university, community college, graduate school, conservatory, institute...
Completed Guide to Integrated Communications Measurement Dashboards
The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. A dashboard that provides a single source of truth...
Measurement 101 Course-in-a-Box for Professors 2026 Edition
Course Materials  Measurement 101 Course in a Box for Professors comes complete with a syllabus, course materials, and a comprehensive list of references and resources, all downloadable in PDF format....
Measurement 101 for Nonprofits
Measurement 101 for Nonprofits provides individuals the knowledge and tools they need to make data-informed decisions. If you're not measuring the impact of various communications efforts, how will you know...
Social Media Measurement 101
Better yet, these pages include access to checklists, a Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more.
The DMO’s Ticket to Barcelona Principles Compliance
Measuring the effectiveness of your travel & tourism organization's PR and social media efforts is now a whole lot easier (and more accurate). So...are you on board? Your journey starts with a simple step:...