Research Is the Communicator’s PPE—and the Fastest Way Back to the New Normal
Major organizations have known for years that, in times of great change and uncertainty, survival goes to those with the most data and information. If you’re wondering why you’ve been...
Sincerity, Transparency, and Technology Are Your Best Options to Manage a Crisis
Given that we’re putting this edition together in the middle of a major crisis, we thought it might be a good idea to add a second installment to one of...
For Employees, It’s Not Just What You Say, It’s How You Say It
Many organizations are waking up to the fact that internal communications is not only equally as important as external, but that it is as much a core competency of successful...
Significant Measurement Industry Milestones of the Last 30 Years
This article discusses the development of five major trends in the communication measurement industry. It is a companion to “Katie Paine’s Three Decades of Communication Measurement History,” which traces the...
The 4 Most Dastardly Measurement Supervillains of the Last 30 Years
Over the past 33 years we’ve paid tribute to a lot of Measurement Menaces of the Month. Many of them were not much more than malingerers, guilty of measurement misdemeanors...
Crisis Measurement for the Crisis You Avoided
We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
New Technology: Hate it or Love It—Here Are 4 Ways It Will Change Your Job
Technology changes faster than we do. Communications measurement has been especially affected by new technology, and that will continue to happen. Here are four important consequences you will have to...
What Article Attributes Matter Most? A Data Mining Adventure
For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the first paragraph or photo caption were...
A 6-Step Program to Measure and Evaluate Your Corporate Empathy
Most people think empathy is just something you reserve for your life and your family and your friends, but the reality is that it’s an existential priority of a business.”...
Sample Measurement Project Dictionary
As we stressed in our article on how critical words are to measurement, a reliable, accurate, and useful measurement program must start with well defined objectives and clear definitions of...
Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing
Here’s a handy table with all the vital information you need to get organized for your next event or experiential marketing measurement program. For ten different types of programs, it...
A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program
Everything you need to know about measuring events