Common Problems that PR Pros Face and the Vendors that Solve Them
Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking...
Measurement and Survival in a Time of Constant Crisis
Everything you need to know to survive a crisis
Crisis Measurement for the Crisis You Avoided
We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
How to Write a Fabulous Media Measurement Report in Four Hours or Less
By Katie Paine, CEO, Paine Publishing As I’ve said before, the key to great reports is to use the data to tell a story. But teasing that story out of...
How to Break up with Impressions: 4 Alternative Metrics that Really Matter
Impressions are most definitely not part of the future of measurement. That’s why we’ve updated this popular step-by-step guide on how to give them the boot. This article is part of our...
How to Measure the Success of DE&I Efforts
In 2020, as the pandemic and the murder of George Floyd brought social inequities into sharp focus, almost every public-facing company made grand promises to become more diverse, equal, and...
The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft and Georgia-Pacific Do It
Meg Fligg, Director of Communications and Public Relations for Georgia-Pacific The third and final day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 8th, was devoted...
SCR and CSA: What COVID Taught Us About Employee Communications
This year the Summit was virtual. The second day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 7th, was devoted to measuring the impact of CSR...
Purpose-driven Campaigns: Lessons from the Front Lines
Carol Cone presents on Day 1 of the 2020 Summit on the Future of Communications Measurement. The first day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement,...
“What is PR worth?”
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do...
Reimagining the Skill Set of a Professional Communicator: 7 Vital Skills for Your Future
Wanted: Professional Communicator To Start in 2021 — Must be resilient and flexible, and patient with others who are less so. Must be facile with finance and a superstar...
Strategies to Survive and Thrive in the Next Normal
In math, a derangement is a permutation in which no element ends up in its original position. Not only does Covid-19 cause a hemostatic derangement in patients, it’s causing a...