The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon

One of the biggest problems facing communications pros is deciding which metric(s) are the most effective to evaluate a particular program. Too often far too many metrics are used, and the result is way too much data that you’re not sure what to do with. Then you become lost in The Bog of Uncertainty and Indecision. To help you avoid that terrible fate we’ve put together this surprisingly short list of the metrics that are really important. Use it to decide what data to collect based on the general topic of your program. (Of course, not every communications measurement program will fit into this simplified framework. If you need help with more complex situations, let me know, I’ll be happy to talk.) After you’ve taken […]

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