The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft and Georgia-Pacific Do It

Meg Fligg, Director of Communications and Public Relations for Georgia-Pacific The third and final day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 8th, was devoted to measuring trust, with presentations by Meg Fligg of Georgia-Pacific; Deanna Centurion of Cyera Strategies, and Eve Stevens of Microsoft. See this article for an introduction to the 2020 Summit. Visit this page to view a recording of Day 3 of the Summit. Meg Fligg of Georgia-Pacific:Toilet paper on a roll A compelling tale of essential products and workers was told on Day 3 by Meg Fligg, self-proclaimed #TPNerd and Director of Communications and Public Relations for Georgia-Pacific. Fligg readily admits that she has spent the last 25 years of her career waiting for toilet […]

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