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
Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor, and No Bullsh*t PR Measurement Glossary for what’s what. At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. Typically, it’s, “My organization uses XYZ and they’re no longer meeting our needs and we don’t want to renew. Any suggestions?” I always respond with a link to this Best Vendor guide and a warning to first clearly define what problem they are trying to solve. Sadly, the customers’ level of confusion is directly proportional to the number of highly incentivized …
The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version Read More »
In order to read the full article, you need to join our new club for the measurement curious. It’s free and we promise to only send you measurement news you can use
