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Technology changes faster than we do. Communications measurement has been especially affected by new technology, and that will continue to happen. Here are four important consequences you will have to adapt to: 1. Trust will be harder than ever to come by The recent 2019 Disinformation in Society Report by the Institute for Public Relations revealed some pretty scary statistics. Morning Consult conducted the survey, which revealed that more than half of Americans come across “news or information that misrepresents reality” almost every day. 86% consider it a problem, and two out of three Americans cited either misinformation or disinformation as a major problem in America—just behind terrorism and gun violence. As a result, most Americans have little trust in many of the sources we …New Technology: Hate it or Love It—Here Are 4 Ways It Will Change Your Job Read More »
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