Public Voice, Proven Impact: A Practical Guide to Measuring Success for Government Communicators, PIOs and Public Affairs Officers
Everything you need to know about proving the value of Government Communications, Public Affairs and Advocacy
The Complete Guide to Measuring Internal Communications in 2026
Everything you need to know about measuring Internal Communications in 2026.
Measurement and Survival in a Time of Constant Crisis
Everything you need to know to survive a crisis
Crisis Measurement for the Crisis You Avoided
We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
Communications Measurement Handbook for Higher Education
Whether you're under pressure to cut budgets, or just trying to navigate the new normal, every marketing and communications executive at a college, university, community college, graduate school, conservatory, institute...
How to Break up with Impressions: 4 Alternative Metrics that Really Matter
Impressions are most definitely not part of the future of measurement. That’s why we’ve updated this popular step-by-step guide on how to give them the boot. This article is part of our...
The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version
Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking...
The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft and Georgia-Pacific Do It
Meg Fligg, Director of Communications and Public Relations for Georgia-Pacific The third and final day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 8th, was devoted...
SCR and CSA: What COVID Taught Us About Employee Communications
This year the Summit was virtual. The second day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 7th, was devoted to measuring the impact of CSR...
Purpose-driven Campaigns: Lessons from the Front Lines
Carol Cone presents on Day 1 of the 2020 Summit on the Future of Communications Measurement. The first day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement,...
“What is PR worth?”
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do...
Reimagining the Skill Set of a Professional Communicator: 7 Vital Skills for Your Future
Wanted: Professional Communicator To Start in 2021 — Must be resilient and flexible, and patient with others who are less so. Must be facile with finance and a superstar...