Social Media Measurement Checklist

Earlier this month we shared our tips for how to design a social media measurement system. So, if you’re ready to take what you learned one step further, then you’ll definitely love this 3-part checklist that will help you keep track of your progress: —————————————————————- Part 1: Define your measures of success, KPIs, and dashboard Make a list of people who influence your budget and set your priorities Set up a meeting with those people to define your measures of success Set the agenda for the meeting, including: -Defining all key stakeholders -Prioritizing those audiences -Defining measurable and tangible goals -Defining what/who you will be benchmarking your results against -Defining the Key Performance Indicators (KPIs) they will want to see Summarize the meeting in a …

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