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
Here are my 6 Steps of Measurement applied to event measurement: (For other applications of my 6 Steps of Measurement, click here.) Step 1. Be clear about what outcomes the event is designed to achieve As with any effort, you can’t start to measure success until you know what success means for your organization. For any given event the objectives might be to: Sell more product Launch a new product Generate qualified sales leads (or names that support your cause) Position the organization differently in our industry Attract new employees/supporters Generate good will and improve relationships Reduce churn and improve relationships with existing customers One more thing: Make sure that everyone who expects a report on results agrees on the event’s objectives. Step 2. Determine …
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