LnRiLWNvbnRhaW5lciAudGItY29udGFpbmVyLWlubmVye3dpZHRoOjEwMCU7bWFyZ2luOjAgYXV0b30gLndwLWJsb2NrLXRvb2xzZXQtYmxvY2tzLWNvbnRhaW5lci50Yi1jb250YWluZXJbZGF0YS10b29sc2V0LWJsb2Nrcy1jb250YWluZXI9ImZkY2FjZDc4ZDNiMjUyZTU0MmVlZmE3YTcyM2Q4ZWJlIl0geyBiYWNrZ3JvdW5kOiB1cmwoJ2h0dHBzOi8vcGFpbmVwdWJsaXNoaW5nLmNvbS93cC1jb250ZW50L3VwbG9hZHMvRFNDXzA5OTktMTAyNHg2ODAtMS5qcGVnJykgbGVmdCBjZW50ZXIgbm8tcmVwZWF0O2JhY2tncm91bmQtc2l6ZTpjb250YWluO3BhZGRpbmc6IDI1cHg7bWFyZ2luLXRvcDogMzBweDttYXJnaW4tYm90dG9tOiAzMHB4OyB9IEBtZWRpYSBvbmx5IHNjcmVlbiBhbmQgKG1heC13aWR0aDogNzgxcHgpIHsgLnRiLWNvbnRhaW5lciAudGItY29udGFpbmVyLWlubmVye3dpZHRoOjEwMCU7bWFyZ2luOjAgYXV0b30gfSBAbWVkaWEgb25seSBzY3JlZW4gYW5kIChtYXgtd2lkdGg6IDU5OXB4KSB7IC50Yi1jb250YWluZXIgLnRiLWNvbnRhaW5lci1pbm5lcnt3aWR0aDoxMDAlO21hcmdpbjowIGF1dG99IH0g
Ever since Sears tied customer retention to employee morale back in 1998, organizations have known that the more loyal and engaged your employees are, the happier your customers will be, and as a result you will see higher profits. In the wake of those findings many organizations realized the importance of internal communications measurement. They implemented annual or bi-annual employee attitude surveys and added the results to their Key Performance Indicators (KPIs). Sadly, in today’s rapidly shifting landscape, those annual—or worse, biennial—surveys are worthless, and can in no way help improve your results. Our dense and inconstant communications environment requires a minimum of quarterly updates and, ideally, monthly reporting. Otherwise your data will not be current enough to inform your decision making and help you …
Six Steps to the Perfect Internal Communications Measurement Program Read More »
