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For B2B companies, content marketing doesn’t pay off, nor does shared media produce business impact (except maybe in a crisis). Most marketing departments spend money long after the point of diminishing returns. These are just a few of the shocking findings that Mark Stouse presented at the recent Summit on the Future of Communications Measurement. When Stouse, CEO and Founder of Proof, spoke at the Summit a year ago, data was just beginning to emerge from his customers. That data was showing communication’s affect on business in a whole new way, one that accounts for the delay between when marketing or communications happens and when that investment has an impact. Proof, a business impact analytics software solution, takes communications, marketing, HR, and other functional data …
Shocking Proof: Your Favorite Marketing Myths Shattered Read More »
