SCR and CSA: What COVID Taught Us About Employee Communications

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This year the Summit was virtual. The second day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 7th, was devoted to measuring the impact of CSR and CSA on internal and external communications. It featured presentations by Cindy Villafranca and Rachel Forrest of Southwest Airlines, and Emily York of BeamSuntory. See this article for an introduction to the 2020 Summit. Visit this page to view a recording of Day 3 of the Summit. Cindy Villafranca and Rachel Forrest of Southwest Airlines:Measuring community citizenship Cindy Villafranca, Head of Communications Measurement and Analytics at Southwest Airlines Day Two began with Southwest Airlines’ Head of Communications Measurement and Analytics Cindy Villafranca, joined by Communications Lead Rachel Forrest. At Southwest, they explained, citizenship is baked …

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