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
Major organizations have known for years that, in times of great change and uncertainty, survival goes to those with the most data and information. If you’re wondering why you’ve been seeing countless surveys pop up on every email and every website in the last month, that’s why. Anyone with a sophisticated marketing operation is trying to figure out where people’s heads are at. The issue is that that dependence on research and data all too frequently doesn’t extent to the world of earned media. Imagine if you were the beleaguered social media person at Clorox, who found their brand trending on Twitter on Thursday after President Trump suggested ingesting bleach as a cure for Covid-19. These days it could happen to anyone. Wouldn’t you want …
Research Is the Communicator’s PPE—and the Fastest Way Back to the New Normal Read More »
