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 Wanted: Professional Communicator To Start in 2021 — Must be resilient and flexible, and patient with others who are less so. Must be facile with finance and a superstar with a spreadsheet. Background in political strategy, teaching, financial advising, business planning, and data analysis required. Must have at least five years’ experience on social media. Psychics, empaths, and good listeners preferred. For years, many, if not the majority, of professional communicators (including yours truly) started out in life as journalists. As those jobs became scarcer, the wanna-be journalists turned from tossing press releases in the trash to writing them. Speaking from experience, I would argue that journalism is the worst possible background for the re-imagined communications professional of 2021. Journalists generally go into the …
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