Purpose-driven Campaigns: Lessons from the Front Lines

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Carol Cone presents on Day 1 of the 2020 Summit on the Future of Communications Measurement. The first day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 6th, was devoted to purpose-driven campaigns. It featured presentations by Carol Cone and Dustin Supa. See this article for an introduction to the 2020 Summit. Visit this page to view a recording of Day 1 of the Summit. Carol Cone of On Purpose:Purpose is critical to surviving and thriving Carol Cone, Founder & CEO of On Purpose We kicked off Day One with the person who practically invented cause marketing, Carol Cone, founder of Cone Communications (sold to Porter Novelli) and now CEO of On Purpose. It was her idea to initiate the Porter …

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