How to Put a Value on Your CSR Program, in 6 Simple Steps

 Interested in how to measure CSR? See this page for a guide to our coverage. People always want to know how to measure “the ROI of CSR.” The answer is pretty simple. You can’t. To understand why, take a look at the classic ROI equation: Start with the easy stuff, the Cost. Let’s assume your CSR department has an annual budget of $1 million. You could just use the entire budget, but that assumes that all employees in the department do nothing but CSR full-time all year. If that’s the case in your organization, you’re all set. But if you’re like most departments you probably help out on a variety of projects, not all directly CSR-related. In which case you need to know how to […]

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