If you’ve heard about “GA4” and wondering what it means for your communications program, we have a course for you.
Our new course is designed around the needs of communications professionals who need to improve their metrics and want to use GA4 to show their value.
Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Why a course in Google Analytics 4?
For years Google Universal Analytics (UA) has been the most commonly used tool to show the impact of digital activity on marketing goals. But as of July 1, 2023, that tool vanished from those your toolkit.
The good news is that GA4 makes it easier to not just track your activities but show your contribution to revenue. Which is why Paine Publishing is launching a series of GA4 Training classes to help PR and Communication professional transition to GA4.
What you’ll learn
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
- Add GA4 to your measurement toolkit or dashboard
- Tag all your PR and Comms content so you’ll know what’s working and not working
- Create your own attribution model to show senior leadership your value
- Tie your earned (social or traditional) media results to tangible results
- Smoothly transition from Google Universal Analytics to GA4
- Translate your existing metrics to GA4’s events and goals
- Use GA4’ AI learnings to improve your programs
- Tailor GA4 to your specific business or industry
Where will it be held? What time? How much?
Each GA4 Class will take place online via Zoom at noon Eastern time on 4 consecutive Wednesdays from February 7, 2023 thru February 28th. Classes are 90 minutes and a recording of the call will be archived for attendees to access at their leisure if they miss a session.
Registration is open now.
Early Bird Rate — $375
Regular Rate (After January 5, 2023) — $475
What do Attendees Say About Paine Publishing’s Training Courses?
“This was one of the best PR educational series I have attended in a long time. Thank you for a great course and showing the logic behind the measuring tools.”
“I learn things that were easy to implement in my day-to-day job. The session instantly elevated my measurement process.”
“I had to miss the class last week but downloaded the recording and related information. After reviewing it all I want to share the session was TERRIFIC in my view. I learned so much and am remain very grateful to be able to attend this class.”
Who should attend?
Anyone engaged in the practice of Marketing, Public Relations, Events, Content Creation, Earned or Owned Social/Digital Media and Data Analytics.
Who are the instructors?
Katie Delahaye Paine, CEO, Paine Publishing
With 30 years of measurement experience, Paine has mastered innumerable aspects of evaluation. She has been helping companies define success and design measurement programs for their PR, Social Media and Communications programs for more than thirty years. She has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field. She has founded two measurement companies, KDPaine & Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, “Measuring the Networked Nonprofit, Using Data to Change the World,” is the 2013 winner of the Terry McAdam Book Award.
Greg Jarboe is president of SEO-PR, which he co-founded in 2003 with Jamie O’Donnell. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin.com, Get City Dealz, MarketingSherpa, Parents.com, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is the author of YouTube and Video Marketing and a contributor to four other books. He’s also one of the 25 successful gurus profiled in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,500 posts for a number of online publications, including: ClickZ, Search Engine Journal, Search Engine Watch, and Tubular Insights. He’s also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he’s a Senior Fellow at The Society for New Communications Research. Katie Paine has called him a Measurement Maven. Since 2003, Jarboe has spoken at more than 75 industry conferences, including the first PR Measurement Summit. He’s also been a keynote speaker at the ÜberTube Brand Summit in New York City; the Be-Wizard conference in Rimini, Italy; and the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award.