For Employees, It’s Not Just What You Say, It’s How You Say It

Many organizations are waking up to the fact that internal communications is not only equally as important as external, but that it is as much a core competency of successful organizations as financial or inventory management. Increasingly, to ensure consistent messaging inside and outside the organization, corporate communications has been put in charge of internal communications. But until recently the research and evaluation budgets for internal communications have not seen the same level of priority. The good news is that there are companies out there now, like Polite Mail, that are compiling data into hugely useful benchmark reports based on the millions of emails their clients send out. The other good news is that some very smart people are doing some excellent research into what …

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