Significant Measurement Industry Milestones of the Last 30 Years

This article discusses the development of five major trends in the communication measurement industry.  It is a companion to “Katie Paine’s Three Decades of Communication Measurement History,” which traces the modern history of measurement as reflected in Katie’s own career. To begin, a little of my entrepreneurial measurement history. I’ve run three measurement companies over the last 30 years or so. Each company lasted about a decade, and each company has had its own newsletter dedicated to communication measurement. Bill Paarlberg has been the editor of all of these newsletters. (Yes, that’s a long time for two people to work together, and we toast each other regularly to celebrate our continuing sanity.) My current company, Paine Publishing, has been publishing the newsletter you are now […]

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