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Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing
Here’s a handy table with all the vital information you need to get organized for your next event or experiential marketing measurement program. For ten different types of programs, it provides examples of objectives, metrics, benchmarks, and research tools. It even gives you an estimated research budget for each program. Use this table along with the articles “A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program” and “Your Checklist and Plan for Event and Experiential Marketing Measurement.” The table below might be too big to fit on your screen. If so, try dragging it horizontally to see the rest of it. Or visit this page to see it in a different layout. (Thanks to Collision Conf on Flickr for the …