Crisis Measurement for the Crisis You Avoided

We’ve all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He called one day and told me he was preparing “The Jim M.-is-an-asshole story.” Jim was my boss, he had a notorious temper, and he absolutely was an asshole. I’d already kept so many similar stories out of the news, and I knew that this time there was no way I was going to kill or ameliorate it. The truth had to come out sooner or later. I had been doing my job—and quite well, thank you. But keeping bad news out of the press is not something you can readily express in charts for the […]

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