The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft and Georgia-Pacific Do It
Meg Fligg, Director of Communications and Public Relations for Georgia-Pacific The third and final day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 8th, was devoted...
SCR and CSA: What COVID Taught Us About Employee Communications
This year the Summit was virtual. The second day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 7th, was devoted to measuring the impact of CSR...
Purpose-driven Campaigns: Lessons from the Front Lines
Carol Cone presents on Day 1 of the 2020 Summit on the Future of Communications Measurement. The first day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement,...
“What is PR worth?”
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do...
Reimagining the Skill Set of a Professional Communicator: 7 Vital Skills for Your Future
Wanted: Professional Communicator To Start in 2021 — Must be resilient and flexible, and patient with others who are less so. Must be facile with finance and a superstar...
Strategies to Survive and Thrive in the Next Normal
In math, a derangement is a permutation in which no element ends up in its original position. Not only does Covid-19 cause a hemostatic derangement in patients, it’s causing a...
Research Is the Communicator’s PPE—and the Fastest Way Back to the New Normal
Major organizations have known for years that, in times of great change and uncertainty, survival goes to those with the most data and information. If you’re wondering why you’ve been...
For Employees, It’s Not Just What You Say, It’s How You Say It
Many organizations are waking up to the fact that internal communications is not only equally as important as external, but that it is as much a core competency of successful...
Significant Measurement Industry Milestones of the Last 30 Years
This article discusses the development of five major trends in the communication measurement industry. It is a companion to “Katie Paine’s Three Decades of Communication Measurement History,” which traces the...
The 4 Most Dastardly Measurement Supervillains of the Last 30 Years
Over the past 33 years we’ve paid tribute to a lot of Measurement Menaces of the Month. Many of them were not much more than malingerers, guilty of measurement misdemeanors...
New Technology: Hate it or Love It—Here Are 4 Ways It Will Change Your Job
Technology changes faster than we do. Communications measurement has been especially affected by new technology, and that will continue to happen. Here are four important consequences you will have to...
What Article Attributes Matter Most? A Data Mining Adventure
For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the first paragraph or photo caption were...