Vital Signs – A Practical Guide to Measuring the Impact of Healthcare Communications
Everything you need to know about proving the value of healthcare, pharma, provider and public health communications.
Measurement 101 Course-in-a-Box – 2026 Edition
The Measurement 101 Course-in-a-Box contains everything you need to transform from being a measurement neophyte into a Measurement Maven! If you’re a professor, you can assign our Measurement 101 Course-in-a-Box and rest assured...
Public Voice, Proven Impact: A Practical Guide to Measuring Success for Government Communicators, PIOs and Public Affairs Officers
Everything you need to know about proving the value of Government Communications, Public Affairs and Advocacy
When senior leadership asks you to prove your value, do you have a good answer? If not, you need to join us for Measurement Base Camp Winter 2027, our online training course in research, measurement and evaluation.
To help individuals prepare and manage these hurdles and more, Paine Publishing offers Measurement Base Camp—an intensive online course that covers all things measurement.
Crisis Measurement for the Crisis You Avoided
We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
Communications Measurement Handbook for Higher Education
Whether you're under pressure to cut budgets, or just trying to navigate the new normal, every marketing and communications executive at a college, university, community college, graduate school, conservatory, institute...
Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing
Here’s a handy table with all the vital information you need to get organized for your next event or experiential marketing measurement program. For ten different types of programs, it...
How to Put a Value on Your CSR Program, in 6 Simple Steps
Interested in how to measure CSR? See this page for a guide to our coverage. People always want to know how to measure “the ROI of CSR.” The answer is...
Social Media Measurement Checklist
Earlier this month we shared our tips for how to design a social media measurement system. So, if you're ready to take what you learned one step further, then you'll...
Here’s How To Design a Social Media Measurement System in 6 Easy Steps
The most annoying statement I’ve heard lately (that didn’t come from a presidential candidate) is: “We haven’t figured out how to measure social media.” I want to yell at them:...
This article provides a 6-step procedure for measuring and evaluating the trust that constituencies hold in an organization. (You’ll find Katie Paine’s Trust Measurement Checklist a convenient way to organize...