Vital Signs – A Practical Guide to Measuring the Impact of Healthcare Communications
Everything you need to know about proving the value of healthcare, pharma, provider and public health communications.
Measurement 101 Course-in-a-Box – 2026 Edition
The Measurement 101 Course-in-a-Box contains everything you need to transform from being a measurement neophyte into a Measurement Maven! If you’re a professor, you can assign our Measurement 101 Course-in-a-Box and rest assured...
Public Voice, Proven Impact: A Practical Guide to Measuring Success for Government Communicators, PIOs and Public Affairs Officers
Everything you need to know about proving the value of Government Communications, Public Affairs and Advocacy
When senior leadership asks you to prove your value, do you have a good answer? If not, you need to join us for Measurement Base Camp Winter 2027, our online training course in research, measurement and evaluation.
To help individuals prepare and manage these hurdles and more, Paine Publishing offers Measurement Base Camp—an intensive online course that covers all things measurement.
The Complete Guide to Measuring Internal Communications in 2026
Everything you need to know about measuring Internal Communications in 2026.
Measurement and Survival in a Time of Constant Crisis
Everything you need to know to survive a crisis
Crisis Measurement for the Crisis You Avoided
We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
Google Analytics 4 On Demand Course for PR and Communications Pros
If you're tired of being asked to "show the ROI" of PR, you need to join us for our GA4 Course for communications professionals. For years, digital marketers have used...
Measurement Education Flowchart
Have you ever struggled with how to start or continue your PR and social media measurement education? Relax, now you can use our new measurement education flowchart to guide you!...
Communications Measurement Handbook for Higher Education
Whether you're under pressure to cut budgets, or just trying to navigate the new normal, every marketing and communications executive at a college, university, community college, graduate school, conservatory, institute...
How to Break up with Impressions: 4 Alternative Metrics that Really Matter
Impressions are most definitely not part of the future of measurement. That’s why we’ve updated this popular step-by-step guide on how to give them the boot. This article is part of our...
The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version
Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking...