Training & Education

Customized Enterprise Measurement Skills Training

Our customized online measurement skills training program is designed around your organization’s needs. Each element needed to bring your measurement program to the next level and into compliance with industry standards is customized to meet the specific requirements of your organization, industry, and marketplace.

We begin with a customized survey that you can administer to your team as well as leadership to determine what they see as the goals and objectives for your program. The survey also serves as an audit of current measurement practices and programs.

Once we have a good understanding of your organization’s needs and expectations around measurement, we conduct an interactive workshop to bring all team members up to speed on the current standards and best practices in the field of measurement. The workshop will be taught by Katie Delahaye Paine.  Customized Online Training Programs begin at $5,000.

Sort by
Sort by
Articles

The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon

One of the biggest problems facing communications pros is deciding which metric(s) are the most effective to evaluate a particular program. Too often far too many metrics are used, and...
Articles

The 6 Most Common Data Problems—and Practical Tips to Fix Them

I’ve been collecting, cleaning, and analyzing data for over 30 years. During that time I’ve seen certain data problems and snafus occur over and over again. To help you deal...
Articles

5 Steps to Measure and Improve Communications with Your Employees

Measuring the effectiveness of your communications with employees sounds like a wise idea, right? Right! Here are 5 steps to do it successfully: Step 1: Understand the Environment and Where...
Articles

Shocking Proof: Your Favorite Marketing Myths Shattered

For B2B companies, content marketing doesn’t pay off, nor does shared media produce business impact (except maybe in a crisis). Most marketing departments spend money long after the point of...
Articles

New Year’s Resolutions 2017

My Christmas Eve tradition never varies. Once the presents are wrapped and under the tree, the table is set and the stockings are stuffed, I put a few more logs...
Articles

6 Steps to a Valid & Actionable Measurement System for Events

Here are my 6 Steps of Measurement applied to event measurement: (For other applications of my 6 Steps of Measurement, click here.) Step 1. Be clear about what outcomes the...
Articles

Easy Tips for Writing a Solid Measurement Report

The rest of this newsletter provides tips and techniques to simplify the process of measurement. Now we're going to talk about what you  do with all those metrics and data...
Articles

Custom Indexes: Fitbits for your Communication Programs

An index is essentially measurement shorthand—a way to boil an ocean of data into a simple, easily understood number. Think of a CPI (Consumer Price Index), BMI (Body Mass Index),...
Articles

Social Media Measurement Checklist

Earlier this month we shared our tips for how to design a social media measurement system. So, if you're ready to take what you learned one step further, then you'll...
Articles

Here’s How To Design a Social Media Measurement System in 6 Easy Steps

The most annoying statement I’ve heard lately (that didn’t come from a presidential candidate) is: “We haven’t figured out how to measure social media.” I want to yell at them:...
Articles

10 Tips on How To Measure Analyst Relationships

10 Tips on How To Measure Analyst Relationships By Katie Paine / March 3, 2016 A good communications program is like a basic food chain. Assuming your message is the...
Articles

How To Measure Trust in a Skeptical World

This article provides a 6-step procedure for measuring and evaluating the trust that constituencies hold in an organization. (You’ll find Katie Paine’s Trust Measurement Checklist a convenient way to organize...
Articles

10 New Year’s Data Resolutions For Measurement Mavens

It’s the beginning of January and many people have pledged to improve by exercising every day, eating bushels of kale, and losing tons of weight. Over here in Measurement Land,...
Articles

5 Steps to Measure and Improve Communications with Your Employees

Measuring the effectiveness of your communications with employees sounds like a wise idea, right? Right! Here are 5 steps to successfully do it: Step 1: Understand the Environment and Where...
Articles

A 5-Step Program to Measure Your Value — Without Being Ridiculed by Your CFO

Return on investment is a commonly used, and misused, expression of the effectiveness of programs. So first, we need to be specific about the definition of ROI. In recent years...
Shopping Cart
Scroll to Top