Training & Education

Customized Enterprise Measurement Skills Training

Our customized online measurement skills training program is designed around your organization’s needs. Each element needed to bring your measurement program to the next level and into compliance with industry standards is customized to meet the specific requirements of your organization, industry, and marketplace.

We begin with a customized survey that you can administer to your team as well as leadership to determine what they see as the goals and objectives for your program. The survey also serves as an audit of current measurement practices and programs.

Once we have a good understanding of your organization’s needs and expectations around measurement, we conduct an interactive workshop to bring  all team members up to speed on the current standards and best practices in the field of measurement. The workshop will be taught by Katie Delahaye Paine.  Customized Online Training Programs begin at $5,000

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Articles

Significant Measurement Industry Milestones of the Last 30 Years

This article discusses the development of five major trends in the communication measurement industry.  It is a companion to “Katie Paine’s Three Decades of Communication Measurement History,” which traces the...
Articles

The 4 Most Dastardly Measurement Supervillains of the Last 30 Years

Over the past 33 years we’ve paid tribute to a lot of Measurement Menaces of the Month. Many of them were not much more than malingerers, guilty of measurement misdemeanors...
Articles

Crisis Measurement for the Crisis You Avoided

We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
Articles

New Technology: Hate it or Love It—Here Are 4 Ways It Will Change Your Job

Technology changes faster than we do. Communications measurement has been especially affected by new technology, and that will continue to happen. Here are four important consequences you will have to...
Articles

What Article Attributes Matter Most? A Data Mining Adventure

For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the first paragraph or photo caption were...
Articles

A 6-Step Program to Measure and Evaluate Your Corporate Empathy

Most people think empathy is just something you reserve for your life and your family and your friends, but the reality is that it’s an existential priority of a business.”...
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Sample Measurement Project Dictionary

As we stressed in our article on how critical words are to measurement, a reliable, accurate, and useful measurement program must start with well defined objectives and clear definitions of...
Articles

Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing

Here’s a handy table with all the vital information you need to get organized for your next event or experiential marketing measurement program. For ten different types of programs, it...
Articles

A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program

This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement”  and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks,...
Articles

Six Steps to the Perfect Internal Communications Measurement Program

Ever since Sears tied customer retention to employee morale back in 1998, organizations have known that the more loyal and engaged your employees are, the happier your customers will be,...
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The Essential Toolkit for Internal Communications Measurement

Tools for internal communications measurement used to be pretty limited. You'd either send out an occasional survey to your employees to gauge their response to your newsletter, or pray that...
Articles

How to Put a Value on Your CSR Program, in 6 Simple Steps

 Interested in how to measure CSR? See this page for a guide to our coverage. People always want to know how to measure “the ROI of CSR.” The answer is...
Articles

The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon

One of the biggest problems facing communications pros is deciding which metric(s) are the most effective to evaluate a particular program. Too often far too many metrics are used, and...
Articles

The 6 Most Common Data Problems—and Practical Tips to Fix Them

I’ve been collecting, cleaning, and analyzing data for over 30 years. During that time I’ve seen certain data problems and snafus occur over and over again. To help you deal...
Articles

5 Steps to Measure and Improve Communications with Your Employees

Measuring the effectiveness of your communications with employees sounds like a wise idea, right? Right! Here are 5 steps to do it successfully: Step 1: Understand the Environment and Where...
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