“What is PR worth?”

So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are getting for our money? What the hell good is all this communications, anyway?” And our answer to you is, “Do good communications measurement.” What can we say? We’ve been writing about this for 30 years, and most of the point of all that writing is how to show the value of your work. By doing good communications measurement. Not to sound like the smarty pants in middle school, but, if you had heeded the advice in our article from last January: The Measurement Revolution Manifesto: Use Business Metrics, Not Bad …

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