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50 Shades of PR ROI
After more than three decades of measuring public relations, social media, and communications, Katie Delahaye Paine has answered the question "What's this stuff worth?" more times than she can count. This ebook is a collection of her stories and advice.
In 50 Shades of PR ROI, Paine documents 50 cases in which PR, media relations, public affairs, and social media have delivered tangible value.