50 Shades of PR ROI

After more than three decades of measuring public relations, social media, and communications, Katie Delahaye Paine has answered the question “What’s this stuff worth?” more times than she can count. This ebook is a collection of her stories and advice.

In 50 Shades of PR ROI, Paine documents 50 cases in which PR, media relations, public affairs, and social media have delivered tangible value.

This content is restricted to members only. To access this content, you must purchase Measurement Maestro (Enterprise level)Measurement Ace (Solo practitioner) or Measurement Marquis (Agency level). Or you can purchase the article individually.
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