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Measuring the effectiveness of your communications with employees sounds like a wise idea, right? Right! Here are 5 steps to do it successfully: Step 1: Understand the Environment and Where They Get Information A thorough, honest, and independent evaluation of existing communications—both official and unofficial sources of news and information—begins the process. Conduct a benchmark audit using the appropriate tools (from the tools section below) or use data that is already available somewhere in the organization. This initial benchmark study might be more or less involved depending on the size and complexity of the organization, what measurement tools are already being used, and what data is already available. First you need to collect and analyze samples of all the various news bites, rumors, and pieces of …
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