Training & Education

Customized Enterprise Measurement Skills Training

Our customized online measurement skills training program is designed around your organization’s needs. Each element needed to bring your measurement program to the next level and into compliance with industry standards is customized to meet the specific requirements of your organization, industry, and marketplace.

We begin with a customized survey that you can administer to your team as well as leadership to determine what they see as the goals and objectives for your program. The survey also serves as an audit of current measurement practices and programs.

Once we have a good understanding of your organization’s needs and expectations around measurement, we conduct an interactive workshop to bring all team members up to speed on the current standards and best practices in the field of measurement. The workshop will be taught by Katie Delahaye Paine.  Customized Online Training Programs begin at $5,000.

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EBooks and Training Guides

Vital Signs – A Practical Guide to Measuring the Impact of Healthcare Communications

Everything you need to know about proving the value of healthcare, pharma, provider and public health communications.
EBooks and Training Guides

Measurement 101 Course-in-a-Box – 2026 Edition

The Measurement 101 Course-in-a-Box contains everything you need to transform from being a measurement neophyte into a Measurement Maven! If you’re a professor, you can assign our Measurement 101 Course-in-a-Box and rest assured...
EBooks and Training Guides

Public Voice, Proven Impact: A Practical Guide to Measuring Success for Government Communicators, PIOs and Public Affairs Officers

Everything you need to know about proving the value of Government Communications, Public Affairs and Advocacy
Courses

When senior leadership asks you to prove your value, do you have a good answer? If not, you need to join us for Measurement Base Camp Winter 2027, our online training course in research, measurement and evaluation.

To help individuals prepare and manage these hurdles and more, Paine Publishing offers Measurement Base Camp—an intensive online course that covers all things measurement.
EBooks and Training Guides

The Complete Guide to Measuring Internal Communications in 2026

Everything you need to know about measuring Internal Communications in 2026.
Articles

Common Problems that PR Pros Face and the Vendors that Solve Them

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking...
Articles

Measurement and Survival in a Time of Constant Crisis

Everything you need to know to survive a crisis
Articles

Crisis Measurement for the Crisis You Avoided

We've all been there: The reporter calls and says they’re working on the one story you dread the most. For me, it was the local editor of Business Week. He...
Courses

Google Analytics 4 On Demand Course for PR and Communications Pros

If you're tired of being asked to "show the ROI" of PR, you need to join us for our GA4 Course for communications professionals. For years, digital marketers have used...
EBooks and Training Guides

Measurement Education Flowchart

Have you ever struggled with how to start or continue your PR and social media measurement education? Relax, now you can use our new measurement education flowchart to guide you!...
EBooks and Training Guides

50 Shades of PR ROI

After more than three decades of measuring public relations, social media, and communications, Katie Delahaye Paine has answered the question "What's this stuff worth?" more times than she can count....
EBooks and Training Guides

Communications Measurement Handbook for Higher Education

Whether you're under pressure to cut budgets, or just trying to navigate the new normal, every marketing and communications executive at a college, university, community college, graduate school, conservatory, institute...
EBooks and Training Guides

Completed Guide to Integrated Communications Measurement Dashboards

The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. A dashboard that provides a single source of truth...
EBooks and Training Guides

Measurement 101 Course-in-a-Box for Professors 2026 Edition

Course Materials  Measurement 101 Course in a Box for Professors comes complete with a syllabus, course materials, and a comprehensive list of references and resources, all downloadable in PDF format....
EBooks and Training Guides

Measurement 101 for Nonprofits

Measurement 101 for Nonprofits provides individuals the knowledge and tools they need to make data-informed decisions. If you're not measuring the impact of various communications efforts, how will you know...
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