Free & Paid Resources 


Whether you’re a newbie to communications measurement or you have some experience you’d like to build on, you’ve come to the right place.

From free research, to thought-provoking blogs posts, books, helpful tutorials, and more, welcome to Paine Publishing’s Measurement Mall! Enjoy your scrolling and if you have any questions, use this special measurement education flowchart to guide you (or contact us directly).

The Measurement Advisor

Our subscription-based newsletter delivers how-to stories, measurement tool reviews, case histories, Measurement Mavens and Menaces, a Reading list and much more!

Books & eBooks 

The Communications Measurement Handbook for Higher Education provides practical, detailed guidance for higher-ed marketers. It covers everything from a simple checklist to begin the measurement process to comprehensive guidance on how to analyze results

A detailed guide about how nonprofits can use measurement to succeed.

Everything a social media manager needs to put in place the perfect measurement program!

Are you thinking about adding PR, Social Media or communications measurement to your curriculum? We can help!

A comprehensive course covering PR, Social Media and communications measurement.

Everything you need to create your customized integrated communications dashboard.

A tutorial tailored to travel & tourism.

Learn about the Barcelona Principles and how you can incorporate them into your work.

Measurement Sherpa's Essential Guide

Your handbook to becoming/managing the person who handles an organization’s data.

An ebook about the critical skills one must have in today’s measurement world.

Whether you are in communications, public relations or marketing, if you work in Higher Ed, you need measurement and this handbook provides everything you need to become a measurement maven

Using this book’s resources will not only improve a nonprofit’s decision making process, but will produce results-driven metrics for staff and stakeholders.

Measure What Matters explains simple, step-by-step procedures for measuring: customers, social media reputation, influence, authority, the media, and more.

Newsletter & Individual Articles

Receive expert advice, measurement info & insights in your inbox.

Buy the articles you need without signing up for a subscription.

Free Resources

Use this chart to find out if your metrics are on the right track.

Access 30+ research papers about all areas of communications.

Find out specific information regarding measurement standards.

Videos and articles that show how to measure.

Read useful posts about all things measurement-related.