Having a social media measurement plan can no longer be an afterthought. It is a requirement of success. As nonprofits refine their social media practices, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools, strategies, and guidance that today’s nonprofit organizations need. Using this book’s resources will not only improve a nonprofit’s decision making process, but will produce results-driven metrics for staff and stakeholders.
If you can measure your key business relationships, you can improve them. Even though relationships are “fuzzy and intangible,” they can be measured and managed with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring: customers, social media reputation, influence, authority, the media, and more.
Fifty documented cases in which PR, media relations, public affairs, and social media have delivered tangible value. 50 Shades of PR ROI contains 50 case studies, alongside academic research papers which help illustrate the value of PR, social media, and good relationships (and much more!).