Katie Delahaye Paine Launches Paine Publishing, LLC
Today, Paine Publishing, LLC announced the launch of its online publishing site that will leverage the knowledge of Katie Delahaye Paine’s two decades in measurement to provide…
Finally: a Vaccine for Ad Value Equivalency?
Last week AMEC (the International Association for the Measurement and Evaluation of Communication), announced an initiative to finally put the proverbial wooden stake into AVE (Ad Value Equivalency). Richard Bagnall, Chairman of AMEC, made the …