What PR professionals need to know about social media-first crisis communications Katie Delahaye Paine CEO at Paine Publishing April 17, 2026 When two TikTok influencers began investigating and comparing notes on allegations against Congressman Eric
Two TikTokers Took Down a Congressman. Is Your Crisis Plan Ready? Read More »
We’re getting ready for Ragan’s Employee Communications and Culture conference next month in Boston (hope to see you there!) so we’ve updated a few of your favorite blogs on the topic. Here’s the first in
4 Quick Tips to Get Started Measuring Internal Communications Read More »
By Angela Dwyer, APR, VP of Insights at Fullintel, and Katie Paine, Founder of Paine Publishing (aka the Measurement Queen) If you can’t show how your work changed behavior, did it really make an impact?
The communications profession has spent years perfecting the art of measuring the wrong things. We built sophisticated, channel-by-channel frameworks — PR metrics for PR, social metrics for social, influencer metrics for influencers — and told
Stop Counting What You Did. Start Measuring What Changed. Read More »
Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
In the age of artificial intelligence, visibility alone is not enough. What matters is Share of Model—the degree to which your narratives, language, and framing are repeatedly present in the content streams AI systems learn from. The biggest threat to PR from AI is the Illusory Truth Effect. Here are some thoughts on how to make it safer.
Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR Read More »
Yes you can tie PR to revenue,. all you need is the right data
Three Organizations that Tied PR to Revenue Read More »
Short answer: PR teams are chronically under-resourced because most organizations cannot clearly connect PR activity to business outcomes. Leadership prioritizes brand awareness and revenue, but PR delivers meaningless metrics like reach, impressions, hits and placements. As a result PR is seen as an expense instead of a strategic foundation. Without credible, agreed-upon metrics that leadership buys into, PR loses budget, influence, and trust—regardless of how much coverage or monitoring data it produces.
Why Communications Budgets Get Cut—and How to Protect Yours Read More »
Despite rapid growth in AI tools, new platforms, and more data than ever, most communications teams still cannot credibly demonstrate impact, ROI, or influence. The core problems—misaligned metrics, lack of business context, overreliance on vanity numbers, and underuse of existing tools—remain unresolved. Based on three decades of forecasting and client work, here are 10 pessimistic but realistic predictions about where PR measurement is headed in 2026.
Its very hard to get your messages across in these days of constant breaking news and crisis but I offer some tips on how to stay on message
Six Reasons People End Up “Off-Message” and How to Fix the Problem Read More »
The Barcelona Principles have been updated to reflect our new audience-first measurement age. Angela Dwyer does a great job of explaining what the latest round of updates to the Barcelona Principles means to all of
Barcelona Principles 4.0 Read More »
Quantifying The Unquantifiable: Modern PR Demands Measurable Metrics is the sort of headline that normally might compel me to click on an article, but by the end of the post, I needed to up my
No, Modern PR Does NOT demand another metric. Read More »
