25 Tips on How to Be an Angel of a Client
If every client wants to be liked and receive the best service, then why is it so hard to be a great measurement client? Many might blame some deep inner fears of math combined with existential control …
Paine Publishing Unveils New eBook: 50 Shades of PR ROI
After more than 30 years of providing answers to the age-old question: “What is PR Worth?” Katie Delahaye Paine, has finally compiled all the answers…
The Secret Backstory of The Barcelona Principles
This story originally appeared in the late May edition of The Measurement Advisor. Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients, and …
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Grandma Here is Tired of Talking About AVE…Good Thing Millennials Will Make Them Obsolete
By Michelle Hinson—There are many excellent reasons not to use Advertising Value Equivalency (often called earned media value, publicity value, AVE, etc.) as a measure of return-on-investment for public relations efforts. Heck, buy Katie Paine a …
Atlantic City Alliance: 2014’s Measurement Maven of the Year
Our 2014 Measurement Maven of the Year was an easy choice. Atlantic City Alliance (ACA), the destination marketing organization for Atlantic City, New Jersey, was set up three years ago as a proactive response to …
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Measurement Menaces of 2014: The Hypocrisy of Vendors and Agencies Who Are Two-Faced On Measurement Standards
Our Measurement Menace of the Year Award for 2014 exposes hypocrisy of the highest order. Most of the measurement world is now familiar with the Barcelona Principles and the industry standards for social media and traditional measurement …
Ann P. Knabe, Jason T. Hasbrouck, and Karin Drinkhall are the Measurement Mavens of the Month
Lt. Col. Ann P. Knabe, Ph.D., APR+M is an Air Force Reserve public affairs officer assigned to the Pentagon. As a civilian, she is a full-time PR instructor at the University of Wisconsin – Whitewater, and …
Michael Ziviani Is Measurement Maven of the Week
Michael Ziviani, CEO of Precise Value of Sydney, Australia, is perhaps the only person I’ve ever met who is as enthusiastic about the coming integration of PR and Marketing metrics as am I. It’s not just …
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SocialChorus is the Measurement Menace of the Month
by Katie Paine — SocialChorus and similar companies invent dollar value indexes that sound sophisticated and make measurement seem simple (The Earned Media Value Index!). But, as those of us in the movement to establish standards have said a …
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Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance
Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring PR pros still use AVEs. For every one of you out …
12 Signs Your Measurement Program Is Not in Compliance With the Barcelona Principles (And How To Fix Them)
It’s A Sign That Your Measurement Program Is Not In Compliance if… Here’s How To Fix It… #1. Your reports don’t include a transparency table. Download the SMM Standards Sources & Methods Transparency Table. Use …
Measurement in the Age of Context
Once again I have been inspired by Shel Israel to rethink my entire approach to measurement. This time it is his book, written with Robert Scoble, The Age of Context. (for those who haven’t followed …