Katie Paine’s Measurement Predictions for 2023
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that …
The Best of IPRRC 2022: Lessons for Startups, QAnon, Tweeting the Pandemic, and Proving the Value of PR
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It’s Tool Time at The Measurement Advisor
The Paine of Measurement, March 2022 I hate tools. OK, OK, not all tools. The chainsaw Santa brought for Christmas last year was my very favorite present. And the portable impact driver and drill set …
Bogus Super Bowl Media Values Are the Measurement Menace of the Month
If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about $1 million to Bose, according to Hive. The media these days …
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11 Communications Predictions for 2022 — How to Deal With Them
I see big changes for our industry in the coming year. All signs point to: 1. Employees to employers: “Take this job and shove it!” Media relations and reputation management goals will continue to focus …
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Diversity, Inclusion, and Advocacy Are in Your Plan—Are They Paying Off?
The Paine of Measurement, August 2021 The always provocative and insightful Charlene Li caught my attention the other day with this headline: Does Culture Really Eat Strategy for Breakfast? It’s not culture vs. strategy—it’s culture …
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AI IS NOW YOUR CORPORATE CRISIS SUPERPOWER
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance …
WHAT IS PR WORTH?
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are …
Reimagining Communications for the Next Decade
The Paine of Measurement, August 2020 Nothing quite like a pandemic, protests in the streets, and a global recession to resurrect my favorite buzzphrase: “big structural change.” (A tip of the hat to Elizabeth Warren.) …
Pandemic Priorities: Measure the Human Connection
The Paine of Measurement, June 2020 In times of huge social change, the tendency is to think that all the “old normal” has vanished and there will be a “new normal” any minute. As with …
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What Comes Next? Empathy, Trust and Authenticity: How to Measure Yours
The Paine of Measurement, May 2020—Welcome to the third issue of The Measurement Advisor, COVID-19 Edition. I would love to be writing about something completely different, but having sat in on a million Zoom calls and …
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The Measurement Menaces of the Month Are Everybody Who Shares Bad Data
Visit this page for a list of our articles on COVID-19 communications measurement. If there is a common thread in nearly every Covid-19 interview or media story (and I admit I listen to far too …
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