The Best of IPRRC 2022: Lessons for Startups, QAnon, Tweeting the Pandemic, and Proving the Value of PR
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Bogus Super Bowl Media Values Are the Measurement Menace of the Month
If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about $1 million to Bose, according to Hive. The media these days …
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The Measurement Menaces of the Month Are Fashion Week, the Oscars, and Everyone Who Reports Media Impact Value. Plus Netflix and “Views”
When will folks learn that their endless reporting of “media impact value” is complete horse-pucky. It’s just a made up number, faker than the Gucci bags at LuxuryTasktic.com. I can’t buy a mansion on the …
How to Show Your Value 101 — 8 Lessons Every Communications Measurement Professional Needs to Learn
I’ve made it my career to use measurement to show the value of communications, and so I use statistics just about every day. But I confess that the only statistics I studied in college were …
Menaces of the Month: People Who Think Earned Media Value Is Real Money
Earned Media Value (EMV) is all the rage these days. Like the discredited Advertising Value Equivalency (AVE), it is essentially a made up number. Some firms calculate it based on what it would have cost …
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From Cost Center to Value Creation: 3 Steps to Transform Internal Communication
By Jim Shaffer—There’s never been a better time to elevate the internal communication function to a role that focuses less on churning out news and information and more on improving strategy execution and business results. …
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Finally: a Vaccine for Ad Value Equivalency?
Last week AMEC (the International Association for the Measurement and Evaluation of Communication), announced an initiative to finally put the proverbial wooden stake into AVE (Ad Value Equivalency). Richard Bagnall, Chairman of AMEC, made the …
Planning your training budget for next year? Include Measurement Base Camp!
If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie …
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Paine Publishing Launches New Membership Models for Communications Professionals — Measurement Advisor newsletter transitions to a blog
Contact: Katie Paine CEO Paine Publishing 603-682-0735 measurementqueen@gmail.com August 9, 2023 – Durham, New Hampshire – Katie Delahaye Paine, CEO of Paine Publishing announced today the relaunch of the firm’s website along with an overall …
The Top 10 PR Measurement Atrocities and how to Avoid them
1. Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put …
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How to Spurn the Siren Call of the AVE Succubus
Succubus: (noun) A female demon or supernatural entity in folklore and medieval legend that appears in dreams and takes the form of a woman in order to seduce men, usually through sexual activity. The male …
Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen
The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. This new year is already shaping up to be another one in which we’re continuously …
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