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If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about $1 million to Bose, according to Hive. The media these days …
Bogus Super Bowl Media Values Are the Measurement Menace of the Month Read More »
When will folks learn that their endless reporting of “media impact value” is complete horse-pucky. It’s just a made up number, faker than the Gucci bags at LuxuryTasktic.com. I can’t buy a mansion on the …
I’ve made it my career to use measurement to show the value of communications, and so I use statistics just about every day. But I confess that the only statistics I studied in college were …
Earned Media Value (EMV) is all the rage these days. Like the discredited Advertising Value Equivalency (AVE), it is essentially a made up number. Some firms calculate it based on what it would have cost …
Menaces of the Month: People Who Think Earned Media Value Is Real Money Read More »
By Jim Shaffer—There’s never been a better time to elevate the internal communication function to a role that focuses less on churning out news and information and more on improving strategy execution and business results. …
From Cost Center to Value Creation: 3 Steps to Transform Internal Communication Read More »
Last week AMEC (the International Association for the Measurement and Evaluation of Communication), announced an initiative to finally put the proverbial wooden stake into AVE (Ad Value Equivalency). Richard Bagnall, Chairman of AMEC, made the …
Stories like this one in PR News are why discredited metrics like Ad Value Equivalents (AVE) still exist. It’s bad enough when vendors make money by providing easy access to bad metrics like AVE. It’s …
Warning, Measurement atrocity sighting! 7 reasons why you can’t equate ROI to AVE Read More »
Succubus: (noun) A female demon or supernatural entity in folklore and medieval legend that appears in dreams and takes the form of a woman in order to seduce men, usually through sexual activity. The male …
If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie …
Planning your training budget for next year? Include Measurement Base Camp! Read More »
Contact: Katie Paine CEO Paine Publishing 603-682-0735 measurementqueen@gmail.com August 9, 2023 – Durham, New Hampshire – Katie Delahaye Paine, CEO of Paine Publishing announced today the relaunch of the firm’s website along with an overall …
