This article is part of The Measurement Advisor’s Special Issue on the Measurement Sherpa, an in-house data wrangler and measurement resource who organizes, queries, and gains insight from data. Our coverage follows the development of a Sherpa’s …
Matt Clement, CDME: Measurement Sherpa for Fort Worth Convention and Visitor’s Bureau Read More »
A number of years ago, I attempted to design the ultimate tool selection chart. The first attempt wasn’t pretty; that’s it up above. But some aspects of measurement tools are pretty simple. All communications measurement …
One of the projects that a Measurement Sherpa needs to be able to handle is managing a Request for Proposals (RFP) process for a media monitoring and measurement vendor. This article is dedicated to teaching you …
Please note: This piece originally appeared as a free article in the early March 2016 edition of The Measurement Advisor newsletter. For three decades I’ve been hearing communications professionals whine about how they want to measure …
Losing an Arm vs. Losing a Pinkie: 4 Tips to Make Sure Measurement Stays in Your Budget Read More »
