As usual, this year’s PRNEWS Measurement & Data Summit attracted its share of excellent speakers and fabulous case studies. The presentation by Gaetan Akinrolabu, Director of Corporate Social and Digital Media for Mirati Therapeutics, was …
Gaetan Akinrolabu is Measurement Maven of the Month Read More »
Nicole Moreo is head of customer insights for North America at LinkedIn. She has been a leading proponent of excellent communications measurement for decades. I have to confess I was surprised that we hadn’t already …
As frequent readers of this space know very well, we are huge fans of anyone who can get people to love math. So when we heard an interview with Kyne Santos, a person who calls …
Long before she became vice president of corporate communications at up-and-coming gene therapy company Encoded Therapeutics, Lynnea Olivarez was a data-driven communications pro. We met her just after she became director of external affairs and …
Lynnea Olivarez Is the Measurement Maven of the Month Read More »
Eve Stevens, senior manager at Microsoft, is one of those folks who has been on the leading edge of measurement for a long time. (For so long, in fact, that I’d assumed we’d named her …
Our Measurement Maven for June 2021 is Paula Diaz, Operations and Innovation Manager, Buho. She and her team developed, tested, and successfully implemented a program to measure corporate culture. We applaud their fine work. Here …
As you know, we love good data visualizations. When the American Association for Public Opinion Research (AAPOR) sent us a press release about its annual award winners, we were intrigued by their description of Feeding …
Feeding America Is the Measurement Maven of the Month Read More »
Jennifer Jarrell, Deputy Chief Communications Officer at the Ohio Department of Commerce, is our Measurement Maven of the Month for March, 2021. As a rebellious young hippie in the 70s with two very Republican parents, …
Jennifer Jarrell Is Measurement Maven of the Month Read More »
Anyone who can make CEOs quiver in fear at the sight of math on a whiteboard clearly deserves to be named our Measurement Maven of the Month. Heck, the whiteboard of U.S. Representative Katie Porter, …
Katie Porter is our Measurement Maven of the Month Read More »
Anyone who can make CEOs quiver in fear at the sight of math on a whiteboard clearly deserves to be named our Measurement Maven of the Month. Heck, the whiteboard of U.S. Representative Katie Porter, …
We love people and techniques that put numbers around things that are typically seen as unquantifiable. So we were delighted to discover a recent article in Martech Zone that lays out a compelling and valuable …
A Creative Scorecard is Measurement Maven of the Month Read More »
Our Measurement Maven this month is Maria Olmedo-Malagon, Program Manager, 2020 Census Communications Campaign, at the U.S. Census Bureau. I stumbled onto Maria’s presentation at the annual PRSA ICON while waiting for my own session …
Maria Olmedo-Malagon is the Measurement Maven of the Month Read More »
