It’s been called an Optimal Content Score (OCS), the Media Quality Index, and, best of all, the Kick Butt Index. Whatever the acronym, it’s the answer you need when the boss says, “Damn it, do …
How To Develop a Customized Kick Butt Index of the Quality of Your Media Coverage Read More »
This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in a single number the meaningful aspects of earned media’s contribution to …
5 Steps to Develop a Customized Media Impact Index Read More »
By Katie Paine May 25, 2022 The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and …
THE NO-BULLSH*T GUIDE TO ATTRIBUTION AND PR MEASUREMENT Read More »
The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and PR measurement. According …
The No-Bullsh*t Guide to Attribution and PR Measurement Read More »
Jennifer Jarrell, Deputy Chief Communications Officer at the Ohio Department of Commerce, is our Measurement Maven of the Month for March, 2021. As a rebellious young hippie in the 70s with two very Republican parents, …
Jennifer Jarrell Is Measurement Maven of the Month Read More »
(Subscription Required) Much has been made of the recent commitments by AMEC and CIPR to wipe out AVEs in the next year. Of course we here at Paine Publishing have been trying to do the …
How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will Read More »
AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they understand how to measure, like advertising. Guess what? It doesn’t. (Read …
Addicted to AVE? Here Are 5 Time-Tested Alternatives Read More »
Where’s the Insight? That’s the number one question/comment I get from people who are tired and frustrated looking at charts and numbers and not being able to figure out what they mean. So in the …
9 Articles on How to Gain Insight from Your Communications Measurement Data Read More »
Putting together your own integrated communications dashboard? I’ve helped many, many organizations do just that, and certain tricky points in the process come up time after time. Here’s how to deal with them: 1. Make …
5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard Read More »
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering), …
“How do I get more marketing insight from my data?” It’s one of the most common questions I’m asked, and it’s the key to doing good communications measurement. The answer is vital to the measurement …
Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would allow users to see all their important metrics in one place. …
How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps Read More »
