If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie …
Planning your training budget for next year? Include Measurement Base Camp! Read More »
If it hadn’t happened in my home state, I might have not picked up on the recent quintessential measurement mano-a-mano between Jake Leon, Communications Director for New Hampshire’s Department of Health and Human Services (DHHS), …
Bad Metrics Beget Budget Battles: the Measurement Maven and Menaces of the Month Read More »
Please note: This piece originally appeared as a free article in the early March 2016 edition of The Measurement Advisor newsletter. For three decades I’ve been hearing communications professionals whine about how they want to measure …
Losing an Arm vs. Losing a Pinkie: 4 Tips to Make Sure Measurement Stays in Your Budget Read More »
1. Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put …
The Top 10 PR Measurement Atrocities and how to Avoid them Read More »
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that …
One of the great gifts of my life is to have a best friend who is a therapist. She doles out perspective by the hour. Not too long ago she was bugging me about getting …
It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution Read More »
By Katie Paine May 25, 2022 The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and …
THE NO-BULLSH*T GUIDE TO ATTRIBUTION AND PR MEASUREMENT Read More »
The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and PR measurement. According …
The No-Bullsh*t Guide to Attribution and PR Measurement Read More »
Our Measurement Vendor Selection Guide begins down below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement …
The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022 Read More »
A number of years ago, I attempted to design the ultimate tool selection chart. The first attempt wasn’t pretty; that’s it up above. But some aspects of measurement tools are pretty simple. All communications measurement …
If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about $1 million to Bose, according to Hive. The media these days …
Bogus Super Bowl Media Values Are the Measurement Menace of the Month Read More »
Many of Jessica Malnick’s pieces for Databox actually make some sense. This one, “20 Instagram Metrics Every Marketer Should Track in 2021,” really caught our attention. Not because it has the ultimate click-bait headline for …
Jessica Malnick’s Databox Post is the Measurement Menace of the Month Read More »
