It’s always vital to know the difference between activity and results. Perhaps nowhere is this distinction more important than in communications. Let me tell you a story… Back in the 80s, I was a young …
Releasd and its Customers Are the Measurement Menaces of the Month Read More »
If you downloaded the CDC app to report your symptoms (if any) after getting your COVID vaccination, you were self-reporting data. Public health systems use self-reported data all the time. When the CDC measures whether …
Organizations that use self-reported data are the Measurement Menaces of the Month Read More »
PR News just released data from a recent study of their readers on attitudes toward measurement. Most of the news was pretty great for measurement; almost everyone saw it as an advantage, and 32% said …
Last month, when preliminary data from the U.S. Census was released, almost every headline announced that “red” states were gaining House seats and “blue” states were losing them. Pundits were forecasting major changes in both …
As if face masks weren’t already a controversial enough topic… A recent study designed to provide a methodology for testing masks has suddenly morphed into the centerpiece of a raging debate about whether neck gaiters …
Headline Writers at The Washington Post are the Measurement Menaces of the Month Read More »
Visit this page for a list of our articles on COVID-19 communications measurement. We recently received a press release from Zenreach: “So when will we finally bounce back to those high shopping levels we saw …
Data Companies that “Predict” Consumer Behavior Are the Measurement Menaces of the Month Read More »
Visit this page for a list of our articles on COVID-19 communications measurement. This past month brought a deadly example of one of our favorite quotations about data: “Statistics are like political prisoners: torture them …
Visit this page for a list of our articles on COVID-19 communications measurement. If there is a common thread in nearly every Covid-19 interview or media story (and I admit I listen to far too …
The Measurement Menaces of the Month Are Everybody Who Shares Bad Data Read More »
When will folks learn that their endless reporting of “media impact value” is complete horse-pucky. It’s just a made up number, faker than the Gucci bags at LuxuryTasktic.com. I can’t buy a mansion on the …
GOP Strategist Thomas Hofeller was a long-time advocate for adding a citizenship question to the U.S. Census, as a tool to help the Republicans draft extremely gerrymandered maps to block Democratic voters. Before his death …
Wilbur Ross and Thomas Hofeller Are the Measurement Menaces of the Month Read More »
Just as we in PR are starting to make progress by moving away from hyper-inflated metrics, similar meaningless numbers are proliferating elsewhere in the marketing universe. This is happening in particular in “influencer marketing.” (For …
Magic thinking marketers are those who believe that “sharing,” “earned media value,” or “smiles,” are acceptable proxies for business value when measuring experiential marketing. They are our Measurement Menaces of the Month. We totally share …
Experiential Marketing Magical Thinkers Are the Measurement Menaces of the Month Read More »
