We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to …
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month Read More »
Whenever I see the names Julie O’Neil, of Texas Christian University, Emily S. Kinsky, of West Texas A&M, and Michelle Ewing, of Kent State, I know there is going to be some interesting research to …
29 Comms Pros Who Are Deep into Data Analytics Are the Measurement Mavens of the Month Read More »
If there were a competition for the U.S. state with the most librarians who are passionate about measurement, then the State of Maryland would win, hands down. Not sure what’s in that Chesapeake air, but …
The Librarians of Maryland Are the Measurement Mavens of the Month Read More »
Visit this page for a list of our articles on COVID-19 communications measurement. As a data geek, the moment I saw this tweet thread it was love at first sight: I knew instantly our new …
‘@steak_umm and @nathanallebach Are the Measurement Mavens of the Month Read More »
Most event success stories talk about how many impressions they got, or how much buzz they created. Very few report on the actual revenue goals achieved. Which is why this case study on Limelight’s website …
Limelight and Allstate are the Measurement Mavens of the Month Read More »
For three decades, Carol Cone, founder of Cone Communications, has been a champion of cause marketing. She convinced Avon to sponsor breast cancer research long before it became the thing to do one month a …
Carol Cone and Cone Communications Are the Measurement Mavens of the Month Read More »
The Measurement Mavens of the Year for 2017 are the communications data geeks. I call them “data geeks,” but, really, I mean all the people in professional communications that are marrying business data with marketing …
Communications Data Geeks are the Measurement Mavens of the Year for 2017 Read More »
This month is our special Data Issue, and so our Measurement Mavens are all people who have made data sexy and fun: Nate Silver For us data geeks, Nate Silver is the Pope, Leo DiCaprio, …
The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all about their work in our article “The Best New Thing In …
I am an unabashed fan of @bobosphere—a.k.a. Bob Garfield of NPR’s On The Media. (And yes, he was a featured speaker at the Measurement Summit a couple years ago.) Bob and his co-host Brooke Gladstone …
Bob Garfield and Brooke Gladstone Are Measurement Mavens of the Month Read More »
The competition for Measurement Mavens of the Year 2016 has been fierce, with several very worthy contenders. The Second Runners-Up award goes to the data geeks and quant guys behind the Democratic Campaign Committee. OK, …
My various companies and I started measuring social media back in the days of Usenet groups. Since then, we’ve had the privilege of working with many, many Measurement Mavens. It just so happens that many …
Meet Some of the Best Social Media Measurement Mavens of All Time Read More »
