How to Calculate the ROI of Avoiding a Crisis
Awhile back we wrote about how to measure the value of avoiding a crisis: Establish benchmarks and baselines of what is normal, then compare the current crisis to others in the past or in your …
AI IS NOW YOUR CORPORATE CRISIS SUPERPOWER
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance …
The ABCs of Managing and Surviving a Crisis
How to manage and survive a crisis? Start with these four basic and indispensable tips: A. Define your tipping point. Understand what an emerging crisis looks like for your brand. In these times, if you …
Your Inevitable Next Organizational Crisis: What It Will Be and How to Respond
Face it: odds are quite good that there is an organizational crisis in your future. If you’re not worried yet, then here are a few likely scenarios to keep you awake at night: If your …
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The Measurement Menace of the Month: Popeyes and the Stupidest Crisis Measurement in History
Much has been made of the “crisis” sparked by the introduction and rapid sell out of Popeyes’ new chicken sandwich. But the most unsavory aspect is the way the fast food giant measured the “success” of …
The Difference between Crisis Communications and Risk Communications: One protects the brand, the other protects people
We tend to conflate the concepts of public awareness, risk communications, and crisis communications, so let’s get some clarity around terminology… Public awareness Most of us think of “public awareness campaigns” as efforts that include …
The Crisis Preparedness Checklist
(Please note: This article is a companion piece to “Build a Measurement Dashboard Now & Survive a Crisis Later.” They are designed to be used together so you’ll be well-prepared to weather any crisis). Use …
How To Prepare for, Respond to, and Measure a Crisis
Please note: This piece originally appeared as a free article in the early April 2016 edition of The Measurement Advisor newsletter. As some of you may know, I’ve been writing a column on crisis response in …
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Planning your training budget for next year? Include Measurement Base Camp!
If knowing how to measure the impact of your communications efforts is one of your goals for 2024, start the year off with the most thorough measurement training course available. Taught by “Measurement Queen” Katie …
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In these Risky Times, Do You Know How Vulnerable your Brand is?
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain..And even Chat GPT may not be able to predict how vulnerable your brand to …
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Katie Paine’s Measurement Predictions for 2023
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that …
NewsWhip is the Measurement Menace of the Month
Generally, when marketing press releases land in my inbox, I open them with a fair amount of skepticism. But this one arrived from my friend Johnna Burke, Global Managing Director of AMEC, so I actually …