One of the projects that a Measurement Sherpa needs to be able to handle is managing a Request for Proposals (RFP) process for a media monitoring and measurement vendor. This article is dedicated to teaching you …
Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would allow users to see all their important metrics in one place. …
How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps Read More »
One of the themes of the recent 2018 Summit on the Future of Communications Measurement was that it is vital—and soon will be absolutely essential—to show how your comms activities relate to business or organizational …
6 Quick Steps to Connect Communications Efforts to the Bottom Line Read More »
This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in a single number the meaningful aspects of earned media’s contribution to …
5 Steps to Develop a Customized Media Impact Index Read More »
5 Easy Steps to Measuring Non-Profit Marketing Campaigns With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those …
Five Easy Steps to Measuring Non-Profit Marketing Campaigns Read More »
“How do I get more marketing insight from my data?” It’s one of the most common questions I’m asked, and it’s the key to doing good communications measurement. The answer is vital to the measurement …
This article takes you through a 5-step procedure to measure the effectiveness of your diversity and inclusion communications. For additional reading on this topic, see our interview with Mary S. Miller, “Are Your Diversity and …
5 STEPS TO MEASURE THE SUCCESS OF YOUR DIVERSITY AND INCLUSION COMMUNICATIONS Read More »
One small step you can take immediately to reimagine your communications measurement system is to take a hard look at your data and make sure it’s accurate. Accurate data is key to your credibility as …
A good friend recently asked to borrow my kitchen for a party and promised, “Don’t worry we’ll clean up everything by morning.” I quickly agreed, and envisioned awaking the next day to find a sparkling …
The Importance of Definitions: 5 Steps to Building Your Measurement Project Dictionary Read More »
By Jim Shaffer—There’s never been a better time to elevate the internal communication function to a role that focuses less on churning out news and information and more on improving strategy execution and business results. …
From Cost Center to Value Creation: 3 Steps to Transform Internal Communication Read More »
Our Measurement Vendor Selection Guide begins down below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement …
The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022 Read More »
Anyone who’s heard my measurement analysis advice over the past few years knows that I encourage people to sort their results from worst to best. The most important learning is usually found in the bad …
The 12% Who Still Use AVEs Are the Measurement Menaces of the Month Read More »
